Today’s medical device sales professional knows they must take ownership of their professional growth and development.

This comprehensive private coaching and self-paced program provides the insight, tools and direction you need to become an expert.


This outstanding program is designed uniquely for you and will increase your level of competence, confidence and performance in your sales leadership role.

The course focuses on defining your leadership style, increasing your levels of self-awareness, focusing on development-based coaching skills and outstanding communication skills.

The course is designed to be self-paced, and provides new content on a weekly basis through a series of lessons, activities and assignments.

This program also includes weekly private 1:1  coaching sessions  – focused on continued development of the specific topics determined by you. 

This course provides a great opportunity for medical device sales leaders to continue to develop their skills without the need for travel or being away from their teams.

Program Deliverables

  • Weekly ‘One to One’ sessions via virtual classroom

  • Develop a greater understanding of how to transition into new areas of responsibility

  • Develop a greater understanding of your leadership style and how it impacts members of your team

  • Improve your teambuilding and development skills

  • Improve your coaching skills

  • A greater understanding of how to develop others in your organization

  • Improved clarity, direction and purpose

  • Develop a specific action plan for continued leadership development

  • Develop and implement a clearly defined strategic plan for business growth


Key Topics

  • The importance of self-awareness and empathy in your leadership role

  • Your role as a leader and mentor

  • The importance of the individual team member

  • The team dynamic – how to recognize it and strengthen it

  • Managing consistent and meaningful communication

  • Driving the value of growth and performance metrics with your team

  • The importance of a structured onboarding process for each new member of your team

  • Leading multi-generational teams

  • Managing up

  • Coaching the individual on a consistent basis

  • Dealing with and managing change

  • When it’s time to say goodbye to or ‘transition out’ a member of your team

Participant Reviews

What clients are saying about the program

additional Insights

grow with deliberate practice

Drive retention and application of relevant technical information with increased confidence and awareness

define your leadership style

How to define and refine your role and continue to grow as a sales leader

improve your organizational skills

Improve the way you listen with the intent to understand rather than simply to respond

focus on process versus outcomes

Establish best practices for growing and managing your business with a keen focus on consistency and purpose

Develop exceptional coaching skills

Develop a consistent approach to preparing, mapping out and conducting regular coaching sessions

increased confidence and self-awareness

Understand more about who you are and what incredible value you can bring to the members of your team

David Lorenzi - DalorenGroup

Author spotlight

Skills mastery takes discipline, time and commitment from both the sales professional and their company.

It also takes a great coach.

David Lorenzi is founder and president of the DALOREN GROUP.  

He has over 25 years of experience in the medical device industry.

He began his career in sales and sales leadership, and has designed and led comprehensive sales training and development programs for several large medical device organizations.

His executive level experience includes leading several early stage orthopedic companies as their President and CEO.

David recognized several years ago that many sales organizations, regardless of size, continue to utilize ‘traditional’ training methods and approaches that aren’t effective, don’t achieve sustainable results and simply do not yield the expected return on investment.

He understands and has personally experienced the challenges facing young emerging sales professionals of how best to grow and develop their sales skills.

The DALOREN GROUP was founded to address this critical need and provide programs that assist sales professionals achieve skills mastery utilizing the latest technologies, tools and learning methodologies.

Four Month Program

$2,100 Per Month

Six Month Program

$1,800 Per Month

Twelve Month Program

$1,500 Per Month

Get in touch to learn more

700 West E Street - Suite 1302 - San Diego
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