The Daloren Group is pleased to announce it has selected ParkerWhite Brand Interactive to lead corporate brand strategy and the development of the corporate website.
Daloren Group’s President, David Lorenzi, says he is excited about the opportunity to work with ParkerWhite once again.
“I have a great respect for the ParkerWhite team and their work, having worked with them on several projects while I was with both PLUS Orthopedics and OMNIlife Science. When the time came to choose someone to design and develop our Daloren Group brand, ParkerWhite was the first team I contacted.”
The Daloren Group wanted to differentiate themselves from typical sales/leadership organizations. ParkerWhite was the perfect fit, bringing both healthcare category expertise and a successful track record of impactful consumer design. Their hybrid approach allows them to play creatively within the context of the healthcare business environment.
“David is the ideal client,” said Cindy White, ParkerWhite’s CEO. “He knows what he likes and is able to clearly articulate his vision. He trusts us and gives us the freedom to bring his vision to life.”
ParkerWhite developed the corporate logo to look like a speech bubble, drawing inspiration from David’s strong emphasis on the importance of conversation. The corporate branding is clean, memorable, and evokes the professionalism the Daloren Group brings to the table.
ParkerWhite also developed the new Daloren Group website, where users can access information, webinars, and training tools. The site will be a gateway into customizable online training modules.
“We enjoy working with Daloren Group because we see that the company is filling a real need for organizations, and we admire David’s expertise in the field,” said Lauren Fisher, the account manager at ParkerWhite.
The Daloren Group is dedicated to the training and development of sales professionals and sales leaders in highly technical and specialized business sectors, such as medical devices, bioscience and pharmaceuticals. They work with clients to design and adopt fully customized programs. Clients work on identifying the right learning opportunities, adopting the right learning techniques, and effectively implementing them.