About Us


Developing Medical Device Sales Professionals and Sales Leaders

We Coach

We help sales leaders improve the way they attract and cultivate top talent, gain trust and loyalty with members of their team, improve communication and foster growth and success for each team member. We work with you to develop a greater sense of self-awareness and develop the key skills necessary to achieve excellence in your role.

We Train

Our programs focus on each participant's dedication to their ongoing development of technical expertise, business acumen and communication skills. We offer a variety of programs and courses designed to increase your awareness of what to do, how to do it and who to engage.

We Build

We assist smaller organizations and independent distributorships with all activities associated with leading and growing your sales team. We work with you to lead each member of your team until you're prepared to transition into someone full time. Each engagement is totally unique to your team and your needs.

David Lorenzi - DalorenGroup


Skills mastery takes discipline, time and commitment from both the sales professional and their company.

It also takes a great coach.

David Lorenzi is founder and president of the DALOREN GROUP.  

He has over 25 years of experience in the medical device industry.

He began his career in sales and sales leadership, and has designed and led comprehensive sales training and development programs for several large medical device organizations.

His executive level experience includes leading several early stage orthopedic companies as their President and CEO.David recognized several years ago that many sales organizations, regardless of size, continue to utilize ‘traditional’ training methods and approaches that aren’t effective, don’t achieve sustainable results and simply do not yield the expected return on investment.

He understands and has personally experienced the challenges facing young emerging companies of how best to train and develop their sales organizations.The DALOREN GROUP was founded to address this critical need and provide programs that assist sales professionals achieve skills mastery utilizing the latest technologies, tools and learning methodologies.


The DALOREN GROUP works with individuals and organizations that recognize it’s not enough to focus on features, facts and data in today’s business environment.

In order to set themselves apart from others in their marketplace, our clients recognize the value of well-developed and highly effective sales professionals.

They recognize the importance of long term and continued development of medical device sales professionals, focusing on the achievement of skills mastery.

They recognize that the breadth and depth of a representative’s knowledge and abilities can help them be a greater resource to their clients and customers.

And capabilities such as these are the subtle separators that can make a huge difference in a very competitive business environment.

This achievement takes time, deliberate practice and a great coach.

Your sales organization is among your most valued assets – DALOREN GROUP wants to partner with you to ensure these sales professionals and sales leaders provide a strong return on your investment

A  highly confident, competent sales professional that can effectively connect with and provide unique solutions to your customer’s problems is one of the most important factors influencing buying decisions today.in

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700 West E Street - Suite 1302 - San Diego
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